A typical brand identity includes a custom logo set, color palette, typography system, and brand guide. Depending on your package, it may also include messaging, templates, and visual examples.
Yes. I specialize in rebranding — helping businesses clarify their visual direction and evolve without losing recognition. The process includes a discovery phase to understand what’s working and what needs to change.
That’s part of the process. I’ll guide you through a discovery session, moodboarding, and exploration phase to define the visual and emotional direction that fits your goals and audience.
A logo is just one piece of the puzzle. A full brand identity includes your logo, colors, fonts, layout rules, and guidelines that explain how to use them—all designed to work together. It helps you show up consistently across all platforms, which builds trust and recognition. Without it, your brand can feel disconnected or amateur.
Before I even start designing, we go through a discovery and moodboarding phase — that way, we’re aligned on the direction early on. It’s rare for a concept to completely miss the mark, but if that happens, we’ll step back, realign, and explore a new route. My goal is always to get you to a result you love and can confidently use.
Yes — all final designs are made from scratch and ready for trademark registration. While I don’t handle legal filing, I ensure the logo is original and scalable, so you can register it with confidence.
