Yakala is a Turkish pet food brand that’s all about giving cats and dogs the healthy, natural nutrition they deserve, but they were struggling to stand out in a sea of generic-looking pet content. They needed a social media campaign that didn’t just show product features, but actually sparked an emotional connection with pet lovers. The ask was clear: create scroll-stopping Instagram visuals that feel modern, build brand trust, and highlight the wholesome goodness behind Yakala’s products. Basically, the brand needed to look as good as the food tastes.
02 . The Solution
To bring Yakala’s story to life, I crafted a bold, cheerful visual system that taps into the feel-good energy of pet ownership. Think warm orange tones (appetite meets happiness), clean and confident typography, and imagery that makes you go “awww” but still feels premium. I also added subtle 3D elements to add depth and a touch of modernity. Every post was designed with intention—whether it was about health benefits, taste appeal, or emotional bonds, the goal was to make Yakala’s feed feel like a trusted, joyful place for pet parents. And it worked: the visuals didn’t just look good—they felt right.
