Peton needed a visual identity that would reflect the energy of sports while staying true to their brand’s color palette. The goal was simple: create a cohesive, high-impact design system that felt modern, engaging, and aligned with the brand’s established aesthetic. My job was to design over 20 custom banners and promotional assets that captured the excitement of sports and showcased the platform’s offerings—without losing the integrity of Peton’s core look and feel.
02 . The Solution
I focused on blending the energy of sports with Peton’s refined color palette, balancing bold lighting and dark tones with vibrant hues for contrast and impact. Every design had to feel dynamic—whether it was a live event banner or a special offer callout—while staying true to the brand’s identity. Bold tones grabbed attention, darker shades added depth, and the result was a cohesive, polished design that captured the excitement of sports without losing professionalism. It was clean, dynamic, and exactly what the platform needed to stand out.
