I had the exciting opportunity to collaborate with Microsoft’s partner ad agency in Turkey to craft a series of high-impact HTML5 banners. These weren’t just any banners—they were destined for prime real estate: the homepage of MSN.com. The client roster was stacked with industry heavyweights like Hyundai, Honda, Turk Telekom, Mercedes, and Ford. Each brand came with its own distinct voice and objectives, which meant the challenge wasn’t just creating motion-based banners that looked good—it was about delivering smart, responsive designs that stayed true to each brand's identity while engaging users in one of the web’s busiest spaces.
02 . The Solution
The approach was all about clarity, motion, and modular design. I created dynamic HTML5 banners that balanced smooth animations with fast load times—key for homepage performance. Working closely with the agency’s creative leads, I ensured each banner met the technical requirements while staying visually aligned with the brands’ campaigns. Whether it was showcasing the sleek curves of a new car model or promoting a telecom offer, I tailored the motion and layout to guide attention naturally. Testing across devices was also a must, making sure each interaction felt seamless. In the end, the banners didn't just occupy space—they added value, stood out, and told a story in seconds.
