Future Tellers was a collaboration between Digilogue, Zorlu PSM, and İKSV — three big names in the creative world. They launched a dialogue series to explore how culture, art, and technology were shifting in 2020. My job was to design the visual system around it. Not just a logo or a poster, but a complete identity that could live across physical and digital platforms. The tricky part? Each session had its own focus, but the overall experience had to feel unified. The visuals needed to catch attention in places like metro stations and parking lots, but also feel at home on Zoom or YouTube. The audience was wide — artists, creatives, tech people, the general public. So the design had to be smart and accessible at the same time. It had to look future-facing, but still grounded. Bold enough to stand out, subtle enough to carry real conversations.
02 . The Solution
I approached it like building a visual operating system. The aesthetic leaned into clean structure with just enough movement to feel alive. I avoided decoration for decoration’s sake. Instead, I focused on rhythm, space, and balance — tools that hold up in any format. Every element had a job: guide the eye, support the message, build trust. I used color, type, and layout not to impress, but to connect. The system had to flex — each poster looked different, but nothing felt disconnected. I wanted the visuals to reflect the themes of the series: openness, change, and collaboration. Not through literal icons or metaphors, but through the way the design behaved. What I learned: when the aesthetic is built from clear thinking, not trends, it naturally earns attention — and keeps it. This wasn’t about making something viral. It was about making something that worked, for people who care about ideas.
