Back in 2017, Derin Mermerci wanted to launch a personal digital lifestyle platform. It started as a simple blog but quickly grew into a rich space for sharing her style, travel stories, beauty tips, and inspirations. The challenge was to build a site that felt personal and authentic while handling a mix of content—videos, photos, articles, and collaborations with brands. The site needed to reflect Derin’s unique voice and style, while staying clean and easy for her followers to navigate and enjoy.
02 . The Solution
I designed and developed a fresh, elegant website that mirrors Derin’s personality. The layout balances visuals and text to let her stories breathe—big, beautiful photos paired with clean typography and plenty of white space. The site highlights key sections like “Derin’s Picks” and integrates multimedia smoothly, making videos and images a natural part of the experience. The design is light and approachable, matching the friendly and stylish tone of her content. Brand collaborations were woven in subtly, so sponsored posts felt genuine and never intrusive. The result is a warm, inviting platform where Derin’s followers can explore her world and get inspired without distraction.