Right after graduating from Emily Carr University of Art + Design, I hit the ground running—getting picked up for projects early on thanks to my background in digital media and visual design. A few years in, I moved into leading a team at a fast-paced agency, where I learned how to manage creative workflows and deliver high-quality work at scale.
But that was just the starting point. Over time, I got deeper into brand communication, content strategy, and design systems—not just how brands look, but how they connect. That’s when I launched Buddy Co.
Today, it’s where I bring all of that together: creative direction, brand strategy, and hands-on design—tailored for solopreneurs, small teams, and growing brands that need clarity, confidence, and consistency across every touchpoint
Clarity comes first—before any visuals, I dig into your goals, audience, and what your brand actually needs to achieve. From there, I build creative that’s not just on-brand, but built to perform. Whether it’s a full brandidentity, campaign content, or branded assets, everything is designed to boost visibility, drive recognition, and help convert attention into action. The goal is simple: creative that looks great, works hard, and helps your brand grow with purpose.
I’ve partnered with a wide range of clients—from solo entrepreneurs building their first brand to fast-moving agencies looking for reliable creative support. Along the way, I’ve worked on campaigns and visuals for personal brands, tech startups, sports platforms, and globally recognized names like Marks & Spencer, Zorlu Group, Banana Republic, Ford, Netflix, and Sonar Festival. Whether it’s a small business or a household name, my focus is the same: bringing clarity to your brand and helping you connect with the people who matter.
I’ve worked with brands across Europe, Asia, the Middle East, and Oceania—teaming up with clients from places like the UK, France, Sweden, China, Qatar, Australia, and Turkey. That kind of global experience means I know how to work across time zones, adapt to different cultures, and still deliver creative that connects.
AI isn’t a shortcut in my workflow—it’s a tool I use to challenge what’s possible. I don’t rely on it to crank out generic content. Instead, I use it to test boundaries, explore creative angles, and question conventional workflows. Whether it’s researching audience behavior, shaping content strategy, or generating visual elements, every step is intentional. AI is part of the process not to replace thinking—but to deepen it. The goal? Smarter ideas, stronger creative, and brand assets built with both insight and originality.
