Cliaderm, a nature-based skincare brand, came to me to help elevate their marketing and branding. Over several months, I worked across different areas; product imagery, social media content, website design, and more. The aim was to create a smooth, cohesive experience that showcased the brand’s clean, natural aesthetic while making sure everything was intuitive and on-brand.
02 . Image Assets
I used MidJourney to generate images that captured the brand’s organic vibe. Think almond swirls, mint, and flowers—simple, natural elements that reflected their ethos. The AI-generated visuals had just the right touch of elegance, with earthy tones and glass spheres adding a modern twist. These images brought the brand’s story to life, reinforcing the natural beauty message while keeping things fresh and minimalist.
Images generated by Midjouey
02 . Marketplace Images
When it came to product imagery for e-commerce, I focused on simplicity. Clean, modern visuals with subtle textures and minimal distractions. The goal was to make the product feel premium while keeping the layout easy to navigate. I used typography to highlight key details without overpowering the overall design. It was all about making the shopping experience as smooth and visually appealing as the products themselves.
03 . Social Media
For social media, I stuck to a clean, minimalist style that let the products speak for themselves. Soft, neutral backgrounds and natural textures kept the focus on the products, while bold, legible typography ensured clarity. The content strategy balanced educational posts, promotions, and seasonal campaigns. It was all designed to engage the audience and keep the brand front-of-mind, driving both interest and conversions.
0 . Photoshoot Direction
I created mood boards to set the visual tone for the photoshoot, focusing on a minimalist, high-end feel with neutral backgrounds and soft lighting. Nazlı Çelebi, the on-site creative, took my vision and made sure the shoot followed the guidelines, capturing the elegance and simplicity the brand wanted. The result was imagery that felt refined yet approachable, perfectly aligned with Cliaderm’s identity.
02 . UI/UX
The website needed to feel simple and easy to navigate. I focused on sharp imagery, sleek typography, and a calming color palette that reinforced the brand’s trustworthiness. Navigation was straightforward, product pages were clear, and calls-to-action were strategically placed. I made sure everything was mobile-optimized, ensuring a smooth experience no matter how the customer accessed the site.
02 . Conclusion
This project came together perfectly. From the AI-generated imagery to the photoshoots and the website design, everything reinforced Cliaderm’s message of simplicity and sophistication. The result? A cohesive, polished brand experience that connects with their audience and drives results. It was all about keeping things clean, modern, and aligned with the brand’s values. The brand’s identity is now more cohesive than ever, helping them connect with customers on a deeper level, build trust, and drive conversions. In the end, it was all about creating a beautiful, seamless experience that felt true to their story.
